Brand Safety: Another Element of Impression Quality
7.24.20 — Long ago, digital measurement started with quantity—impressions, visitors, conversions. Next, quality came to the forefront. A click was no longer just a click. That click had to show intent to engage with a brand. Just like all clicks are not created equal, all impressions are not created equal. Imagine your brand buying a billboard standing […]
Highlights from the 2020 Newfronts
7.9.20 — This year, Newfront presenters focused on changes and upheaval due to COVID and diversity challenges. Some developments are shaking the industry into dramatic permanent shifts. The other narrative seemed to be who was the biggest and who had the most fresh and intriguing content (perhaps we see this competition every year). Here is a rundown […]
The State of Diversity & Inclusion in 2020 and Beyond
6.11.20 — Given the recent challenges our country is facing, my responsibility, as the head of our agency’s Diversity and Inclusion Committee, means more to me than I ever imagined. It is something I do with pride, not only as an African American woman who has been a part of the movement for as long as I can […]
Op-Ed: On Google Tossing its Cookies
3.16.20 — When I entered the industry in 2005, advertising technology cookie-based tactics were in their infancy. Back then, YouTube wasn’t owned by Google, and the only Facebook users in my office were recent college graduates with “.edu” email addresses. The iPhone didn’t exist yet. Working as an Office Manager in NYC for an “interactive media” shop, […]
Betsy Clark Wins AAFB Silver Medal
3.6.20 — Media Works’ own Betsy Clark won the AAFB Silver Medal Award last night at their 2020 American Advertising Awards ceremony which annually celebrates Baltimore luminaries on the local advertising scene. Matt McDermott, President of the AAFB, said of Betsy “your trailblazing career in Baltimore advertising – and unwavering support for the community – is an […]