What we think.
What makes us tick.
Why media works.
12.14.17 — There is no doubt that Facebook reigns supreme in the world of social media. How does this social networking powerhouse maintain its first place rank in popularity? Some attribute Facebook’s success to its recognition across multiple age groups. Others appreciate its integration of a clean and user-friendly site. Regardless, in our evolving tech-based society, Facebook […]
11.30.17 — For the past few years, we’ve watched consumers’ time spent with traditional Television decline. Broadcast ratings have fallen in a variety of dayparts, but most notably in primetime. TV stations expanded their offerings to include digital and streaming channels, and with the success of OTT services, many have asked, “Is TV dead?” As an agency […]
10.12.17 — What is OTT? Over-the-Top (OTT), or Connected TV (CTV), is an internet connected TV or device used to watch streaming video and TV content outside of cable or traditional broadcast stations. Currently, 51 million U.S. households have an OTT device and that number is expected to grow 28% by 2021, making OTT a channel marketers […]
9.27.17 — Well before Hurricane Harvey made landfall in Texas on August 25th, the media was bracing for a storm of its own. Local and National news increased coverage, sending reporters to the field for rainy eyewitness accounts of the largest hurricane to threaten the Gulf Coast in decades. And, as the devastating effects of the storm […]
9.14.17 — Editor’s note: “Media Spotlight” is an ongoing series where we interview a wide range of professionals that make up our growing office. From traditional media to digital strategists, you’ll gain insight into the experts who make up Media Works team. This week, we interviewed Casey Schmiegel. #MWSpotlight How long have you worked in media/advertising? Almost 3 years! […]